Fundraising events have the main goal of raising funds for specific causes, so it’s important that you host a successful fundraiser in order to reach those goals. Hosting a profit-making fundraiser requires careful planning, the right team, and perfect execution. Here’s how to host a successful fundraising event!
Define your goals
The first step in planning your fundraiser is defining the purpose behind raising money and how much money you’re looking to raise. Keep these goals in mind as you navigate the planning process and make decisions that will help you reach your goals, not hinder the progress.
Choose the right type of event and set your budget
There are many types of fundraisers you can host, so it’s important that you choose the one that will not only help you reach your goals, but also feels authentic to you. Here are some ideas:
Gala
Competition / sports day, like a golf tournament
Charity concert
Auction
Trivia night
Clothing drive
Your event type will also help dictate your budget, or on the flip side, your budget might direct you to a certain event type. Understanding your event budget and event type will set you up for success.
Select the perfect venue and plan the details
Your venue is one of the most important decisions you’ll make when planning your fundraiser, so choose wisely. Consider what type of fundraiser you’re hosting and what’s needed for it. If you’re doing a fundraising gala, then you’ll need a venue that has a bar, catering, and a dance floor. If you’re hosting a charity concert, then you’ll need a stage and auditorium style seating.
This is also the perfect time to plan your event details. You can lean on your venue for vendor recommendations and reach out to your own network to help you bring your fundraiser to life. Consider details such as food, beverages, decor, activities, timing, entertainment, etc.
Market and promote your fundraising event
For an event to be successful, people need to know about it, so get ready to advertise it! Leverage local channels, social media, and even print marketing to get eyes on your event. Be clear with what your fundraiser is for and the details surrounding the event, and consider even running promotions for early-bird tickets to ensure attendance.
Gather the right team
This is crucial for the planning process and also the day of your event because the right team will ensure that your event is a success. If you’ve chosen a great venue, then a lot of the team is already handled, like catering, servers, and bar staff. So now you need to consider who else is necessary in order to make this event happen. Think of other vendors like a photographer or decorator, and even staff for the day-of, like someone to check guests in or someone to MC the evening.
Execute the event
If you’ve done a good job planning, then your event should flow smoothly! Once the day arrives, ensure that everything is in place, and then enjoy the fruits of your labour!
A successful fundraising event is within your reach, and with our experienced and talented team at St. Joseph’s Banquet & Conference Centre ready to host your fundraiser, you’ll reach your goals in no time. Contact our corporate events team to get started.